01
Discovery and goals
We map commercial context, audience, constraints, and the smallest set of outcomes that would make the project worth doing.
Process
A clear process for work that has to perform.
ULUX owns client communication, project coordination, quality review, and final delivery responsibility. Specialists may produce parts of the work; the standard stays with us.
02
Strategy and scope
Positioning, information architecture, search priorities, and conversion paths are decided before production runs ahead of the brief.
03
Delivery planning
Milestones, responsibilities, and review points are written down so production is not improvisation.
04
Production and quality assurance
Design, content, build, and technical checks happen in sequence with named reviewers. Nothing is done until it meets the plan.
05
Reporting, iteration, and support
After launch we report on what we can actually observe, then agree the next useful change. Support is scoped, not implied.
Direct-client questions
Who owns the relationship?
ULUX owns communication, coordination, quality review, and final delivery responsibility for direct clients. Partner agencies own their end-client relationship unless they request otherwise in writing.
Can we skip discovery?
We can compress it. We do not skip written goals and scope. That is how projects become unaccountable.
Build what performs.
Tell us what you are trying to improve. We will help define the right next step.