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App programming

Application programming for web and mobile surfaces that stay one coherent product system.

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Who this is for

Teams shipping a companion web app, mobile-first service, or cross-platform product UI.

Problems it addresses

Web and app diverge; the offer and account path feel like two products.

What is included

Shared flows
Responsive or app UI as scoped
API assumptions
QA on real devices
Handover

Typical deliverables

A coherent path on the surfaces you actually ship.

Engagement approach

Define the system, then the surfaces. Native app work is scoped separately when needed.

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Related work

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Service questions

Is this scoped as a standalone engagement?

Yes. We write the scope before production. Adjacent work is a separate conversation.

Do you promise rankings, traffic, or revenue?

No. We report what we changed and what we can observe.